Three-in-ten Americans now read e-books: “Print books still remain the most popular format, with 65% of the study’s respondents saying they had read a print book in the last 12 months (compared to 30% and 23% for ebooks and audiobooks respectively). 75% of Americans have read a book in any format in the past 12 months. That number includes people who have read a book completely or part way through.” via Pew Research Center